How you use your infrastructure platform, and you use other people’s infrastructure packets has an impact on how green a digital product is.

There is impact in your process too - where and how your team works on a digital product will affect its carbon footprint. Also, product decisions you make over its lifetime have social and environmental consequences, as well as financial consequences.

What we do

If you’re in a team starting out on this journey, an introduction to digital sustainability can you understand how digital products have a carbon footprint, and what you can do to influence this. If you have existing product portfolio, we can help you by running a climate readiness check - to uncover risks and opportunities that may influence your roadmap. Finally, if you’re planning a new service or product and need a sounding board, we provide that with a Green Rubber Duck.

The benefits


When you invest in making a digital product greener at the process level, a few good things happen:

  • it helps you attract and retain talent. At a team level, decisions you take about where and how you work, will affect the environmental impact of building and working on your product. In many cases, decisions that make how you work greener, also make it easier to attract and retain the talent you rely on. Conversely, not taking these means you miss out on, or are more likely to lose these people.
  • you uncover social and environmental risks in your products, in time to respond. As we transition to a zero carbon economy, we are already seeing winners who saw the risks and opportunities early, and losers who underestimated the pace of change. When your team has a systematic way to talk about the intended and unintended consequences of what they are building, and view these consequences through environmental and social lenses, you see these earlier, and adjust course.
  • you build capacity to work in a new environment where carbon has a cost. In a world where carbon has a cost, if you know which activities in your industry are carbon intensive, and others don’t, you have a competitive edge, and can take advantage of changes in policy and your users behaviour before others do. Also increasingly as larger clients look through their own supply chains to understand their own climate risk exposure, organisations than can speak the language of carbon and climate will win work against those who can't.

How we work with you


Introduction to Sustainability for Digital Teams

If you're just starting out on your sustainability journey, Introduction to Sustainability for Digital Teams, is a one-day training workshop to help you and your team get an idea of how digital products have an environmental impact, and how start quantifying and reducing it.

Your team will learn the enough about how environmental sustainability is quantified to inform decision they make, and see how respected companies in the industry do this.

They'll also learn to see where the hot spots are, in terms of environmental impact in how they currently work. They'll learn to how carbon budgets work for digital projects and how to set them.

Finally, we run through a set of easy to learn, but hard to master exercises to help understand the social and environmental implications of technical and product decisions, and take this into account when making decisions as a team.

Where they don't have the information, they'll learn the questions to ask, to take more informed decisions to influence their impact.

Climate Readiness Check

If your organisation has a portfolio of products under management, Climate Readiness Check is a workshop where we run through a set of exercises designed to uncover social and environmental risks early, or discover new opportunities and markets in time to respond.

Teams learn how to map out the supply chain of their products, from suppliers, to customers, and internal teams, and 'stress test' their existing roadmaps against different scenarios.

We work with you to come up a set of possible, probable, and preferable scenarios, based on observed changes to regulation, and end-user behaviour in your sector, and likely responses to minimise your exposure to risks discovered, or maximise the reward from an antipicated changes to the law, or market forces.

Green Rubber Duck

We've spent the last 10 years working at the intersection of sustainability and tech, and seen the same mistakes made by new projects and startups, looking to solve the same problem. If you're about to start a project or new initiative, you may want a systematic way to help understand your exposure to social and environmental risks.

Green Rubber Duck, is a chance to do a pre-mortem before you've invested too much in a project.

Your team will learn to map out the supply chain of the service you are planning to build, with Wardley Maps, and highlight the key actors able to influence the project, and where other organisations have struggled.

You'll use this to help understand your competitive landscape, and how changes in regulation or trends in user behaviour may impact it. We'll also discuss strategic responses based on what we discover together.

Lets work together

Sound interesting? Let's talk - get in touch, and drop us a line.